LAURA VIDAL-ABARCA
(Creative Production)


Creative Producer with 7+ years of international experience in Production and Advertising.

Proven track record of delivering high-quality content for well-known clients on time and within budget.
        Strong skills in project management, team leadership and budgeting.
        Experienced in working with cross-functional teams and creating successful campaigns.








lauravidalabarca@gmail.com
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CM © 2023

Cruilla XXS
Estrella Damm


Our commercial showcases the evolution of Cruilla Festival into Cruilla XXS Festival, a pandemic-inspired reduction of the iconic Barcelona event.
        We highlight this change through a visually striking comparison, as a hand reaches for a refreshing Estrella beer, only to reveal a smaller version in its place, symbolizing the scaled down festival experience.

Agency: FCC
Year: 2020

Content Factory
Cetaphil


Cetaphil was in need of a global digital and social media strategy to enhance its presence in 63 countries.
        To achieve this, a Global Center of Excellence was established to create and distribute over 1300 social media assets each year.                
        These assets were provided to Cetaphil's global team in the form of monthly social toolkits, designed to be easily customized and adapted for each market's unique needs across all social media platforms.
        The objective was to enhance the brand's social media presence and improve engagement.
        The results were clear: with the implementation of the global strategy and assets, engagement increased by 70%.

Agency: Dragons Group
Year: 2021 - On going




       

Noora Softener


Our repositioning campaign for Noora, the Swedish fabric softener brand, positions the product under its unique value proposition: "Take care of your clothes so they last longer."
        Our concept challenges the fast fashion culture by creating a new and distinctive approach to clothes care.
        We broke away from conventional laundry advertisements and crafted a 3D world that prioritizes sensory and aesthetic experiences. The washing machine is not present, allowing us to focus on the core message of Noora - to extend the life of your clothes.

Agency: FCC
Year: 2020




Lacoste Ibiza Launch


We led a dynamic campaign to launch the Lacoste pop-up store in Ibiza. Our approach centered around generating maximum visibility and brand awareness, while also driving traffic to the store.
        To achieve this, we curated the entire identity of the store, from its image to its merchandising. We hosted a series of carefully crafted workshops and events that brought together the iconic Lacoste brand and the vibrant island of Ibiza.
        Our efforts culminated in a big opening party that was held in a tennis court. 
        Through this campaign, we successfully established Lacoste Ibiza as a must-visit destination for both locals and tourists alike.

Agency: Dragons Group
Year: 2022 - 2023



Black Friday Campaign
ImaginBank



Imaginbank presents its Black Friday campaign for its online store of tech products, ImaginShop. 
        The green ribbon, a key component of the brand, serves as the centerpiece of the campaign and symbolizes the transformation from physical to digital.           The ribbon interacts with various tech devices, turning them into abstract figures, reflecting the shift from traditional shopping to the digital shopping experience.         
        The campaign effectively showcased ImaginShop's unique approach to online technology shopping.

Agency: FFC
Year: 2020


LAURA VIDAL-ABARCA
Creative Production